The Unwritten Podcast
Unwritten Season One: The Archive
The biggest year of Bree’s life, opened up in fragments. Building businesses, becoming a mum, making mistakes, losing sleep, finding perspective and telling the truth behind the version most people never see.
Meet Your Host
Hosted by Bree.
Bree brings together real business experience, practical strategy and honest insight from years of building brands and supporting service-based business owners through every stage of growth.
“The conversations behind the growth are often the ones nobody hears.”
- 01 Honest lessons from building, leading and scaling businesses.
- 02 Practical strategy you can take back into your own business.
- 03 Real conversations without the polished version of the story.
What to Expect
Bigger conversations.
Better business.
Each episode brings practical insight, honest founder conversations and strategic thinking you can take directly back into your business.
Revenue Growth
Pricing, profitability, revenue decisions and what sustainable growth actually looks like behind the numbers.
Systems & Structure
The processes, foundations and backend decisions that help a business become easier to manage and ready to scale.
Leadership & Team
Honest conversations about staffing, standards, leadership and creating a stronger team culture.
Founder Stories
Real lessons, turning points and behind-the-scenes stories from building businesses through every stage.
Behind the Scenes
A first glimpse inside the archive.
A behind-the-scenes look from the Unwritten shoot. Just a small glimpse of the energy, candid moments and footage captured before Season One officially opens.
Fragments From the Archive
Before the story is fully told.
Glimpses of the pressure, growth and personal moments behind the season—the pieces that existed before anyone heard the full story.
Season One Episode Archive
Open the archive, one episode at a time.
Season One begins on August 6. Open each upcoming episode for a preview of the conversations, lessons and stories that will unfold throughout the season.
Episodes will be released individually and updated with their official watch links.
The first episode opens on August 6.
Return when Season One begins to watch the first chapter of Unwritten.
01
Episode One
The Last 12 Months Changed Everything
Upcoming
The Last 12 Months Changed Everything
The honest story of the wins, failures, sacrifices and defining moments that changed everything over the last twelve months.
- Where the name Unwritten came from
- Where Blanc was twelve months ago
- Growing multiple businesses at once
- Becoming a different kind of leader
- The mistakes and pressure nobody saw
- The moments that made everything worthwhile
Episode One will become available when Season One officially begins on August 6.
02
Episode Two
Building Businesses Together
Upcoming
Building Businesses Together
A candid conversation with Bree’s partner about business, money, pressure and the shared vision behind everything they are building.
- Their journey together
- Running multiple businesses as a couple
- Working together without burning out
- Money conversations and risk-taking
- Supporting each other through difficult seasons
- Their vision for the next five years
Episode Two will become available as Season One continues.
03
Episode Three
Marketing in 2026: What’s Actually Working
Upcoming
Marketing in 2026: What’s Actually Working
Paid ads, organic content, trust, funnels, AI and the marketing decisions driving real growth for service-based businesses.
- Why most businesses struggle with marketing
- Paid ads versus organic content
- Building trust before selling
- Funnels, lead generation and conversion
- Content that turns attention into enquiries
- AI, automation and future marketing trends
Episode Three will become available as Season One continues.
04
Episode Four
Scaling a Service-Based Business
Upcoming
Scaling a Service-Based Business
The systems, leadership and decisions needed to grow beyond being the technician inside the business.
- Why most service businesses plateau
- Hiring at the right time
- Systems before scaling
- Delegation and capacity planning
- Creating predictable revenue
- Building a business that does not rely on the owner
Episode Four will become available as Season One continues.
05
Episode Five
The Numbers Nobody Talks About
Upcoming
The Numbers Nobody Talks About
A transparent conversation about revenue, profit, cash flow, pricing and financial confidence.
- Revenue versus profit
- Cash flow and pricing
- Profit margins and KPIs
- Budgeting for growth
- The mistakes that cost Bree money
- Building confidence with business numbers
Episode Five will become available as Season One continues.
06
Episode Six
Building a Team That Grows the Business
Upcoming
Building a Team That Grows the Business
Recruiting, leading and retaining great people while creating a high-performance culture.
- Hiring slowly and intentionally
- Culture over skill
- Setting clear performance expectations
- Accountability and difficult conversations
- Retaining great people
- Developing future leaders
Episode Six will become available as Season One continues.
07
Episode Seven
Motherhood While Building an Empire
Upcoming
Motherhood While Building an Empire
The reality of ambition, mum guilt, identity shifts, boundaries and changing priorities.
- Mum guilt and identity shifts
- Time management and boundaries
- Changing priorities
- Redefining what success looks like
- Protecting time with family
- Advice for mums building businesses
Episode Seven will become available as Season One continues.
08
Episode Eight
The Hardest Decisions I’ve Ever Made
Upcoming
The Hardest Decisions I’ve Ever Made
The difficult calls every business owner eventually faces and the lessons that only become clear afterwards.
- Letting staff go
- Walking away from opportunities
- Learning to say no
- Investing in growth
- Trusting instinct
- Handling criticism and failure
Episode Eight will become available as Season One continues.
09
Episode Nine
Building Multiple Businesses Without Losing Yourself
Upcoming
Building Multiple Businesses Without Losing Yourself
Managing multiple brands, teams and priorities while protecting your focus, time and energy.
- Running different businesses
- Brand positioning
- Time allocation and priorities
- Team structure and systems
- Protecting your energy
- Knowing when to pivot
Episode Nine will become available as Season One continues.
10
Episode Ten
The Mistakes That Made Me
Upcoming
The Mistakes That Made Me
The business lessons that only became clear after failure.
- The most expensive business mistakes
- Hiring mistakes
- Marketing and leadership mistakes
- Financial mistakes
- The mindset shifts that followed
- Why failure can accelerate growth
Episode Ten will become available as Season One continues.
11
Episode Eleven
Ask Me Anything
Upcoming
Ask Me Anything
Bree answers audience questions about business, leadership, motherhood and life.
- Business growth
- Staff management
- Marketing and pricing
- Social media and confidence
- Productivity
- Balancing business and life
Episode Eleven will become available as Season One continues.
12
Episode Twelve
What I’m Building Next
Upcoming
What I’m Building Next
A look ahead at the businesses, the podcast and Bree’s bigger vision.
- Lessons from Season One
- What is changing
- New business goals
- The bigger vision
- Upcoming projects
- What listeners can expect from Season Two
Episode Twelve will close Season One and reveal what comes next.
Listen to Unwritten
The story begins here.
Season One opens the archive on business, motherhood, leadership, relationships, difficult decisions and the chapters behind the growth.
New episodes begin August 6, 2026.